As the number of seniors continues to rise in the United States, so does the need for home health agencies that are instrumental in providing lower cost, long-term care in the home. Among the 67,000 long-term care providers who took care of over 9,000,000 patients in the year 2014, the CDC reports that roughly 13,000 were home health agencies charged with taking care of patients in the home. In the recent years, the increasing pressure from the Centers for Medicare and Medicaid Services to bundle payments and reduce hospital readmissions has led hospitals to seek out home health agencies that can provide the most optimal and efficient care for their patients in the post-acute care setting. Now is the time for home health agencies to differentiate themselves in a fragmented market. A sound marketing strategy, consisting of three key steps, can make a meaningful difference.