News & Updates

Social Workers: A vital role to achieving better patient care

Posted on Oct 18, 2017 12:13:15 PM by Liesl Petersen in Resources, in Home Care, in social work, in readmissions

Over 5 million patients transition from hospitals to skilled nursing facilities each year. Millions of others transition from hospitals to their homes, rehabilitation centers and other care settings. Social workers are central to these transitions. They are tasked with discharge planning and coordinating post-acute care from the early stages of a patient’s hospitalization. Their responsibility often follows patients as they move among different caregiver settings.

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Understanding the differences between Home Care and Home Health

Posted on Oct 11, 2017 9:30:28 AM by Liesl Petersen in Home Care

It’s not news that an increasing portion of Americans are seniors, but to provide some perspective,  since 2012, nearly 10,000 Americans turn 65 daily and by 2030, 20% of the population will be over 65 years old. In response to this trend, the healthcare industry continues to rely more and more heavily on two increasingly important avenues of post-acute care: home care and home health. Considering the complexity of the in-home care delivery ecosystem, it is vital that patients, caregivers, and providers understand the differences between each aspect of care to ensure all involved approach each conversation and decision from an informed standpoint. To help drive some clarity, here is a brief overview of  home care (non-medical) and home health care (medical) and the advantages of both in meeting the needs of an aging population.

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3 Steps to Marketing Your Home Health Agency

Posted on Sep 28, 2017 4:11:01 PM by Iqbal Brainch in Featured, in Resources, in Marketing, in Home Health

As the number of seniors continues to rise in the United States, so does the need for home health agencies that are instrumental in providing lower cost, long-term care in the home. Among the 67,000 long-term care providers who took care of over 9,000,000 patients in the year 2014, the CDC reports that roughly 13,000 were home health agencies charged with taking care of patients in the home. In the recent years, the increasing pressure from the Centers for Medicare and Medicaid Services to bundle payments and reduce hospital readmissions has led hospitals to seek out home health agencies that can provide the most optimal and efficient care for their patients in the post-acute care setting. Now is the time for home health agencies to differentiate themselves in a fragmented market. A sound marketing strategy, consisting of three key steps, can make a meaningful difference.   

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PreparedHealth CEO talks innovation in home health with Bootstrapping in America

Posted on Aug 28, 2017 4:18:00 PM by PreparedHealth in News

Our CEO, Ashish V. Shah, joined Bootstrapping in America to talk about how PreparedHealth is innovating in the home health space. Watch the video to learn more about the future of home health, how technology is transforming healthcare and what to look for next.

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PreparedHealth expands leadership team and home health network

Posted on Aug 28, 2017 11:00:55 AM by PreparedHealth in News, in Featured, in Careers

Healthcare engagement company, PreparedHealth, reports accelerated growth along with key new hires.

PreparedHealth has expanded its leadership team by naming Iqbal Brainch as Chief Marketing Officer. The announcement comes in the midst of significant growth. The firm has more than doubled its employee count over the last quarter and recently announced expansion of its network with both Centegra Health System and Encompass Home Health signing multi-year agreements to join the enTouch™ network and activate their Digital Nursing Assistant, DiNA™. 

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PreparedHealth Announces Partnership with Encompass

Posted on Aug 15, 2017 9:54:03 PM by PreparedHealth in News, in Featured, in Press Release

Encompass enters agreement to join the enTouch™ network, focusing on ACO partnerships and home health value based purchasing models.

Healthcare engagement company, PreparedHealth, announced today a multi-year agreement with Encompass, a nationally recognized leader in the home health and hospice industry. With the partnership, Encompass will join the enTouch network and activate DINA™, a digital nursing assistant, to further enhance their mission to provide “A Better Way to Care” to their patient population.

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Post Acute Link Conference: BAYADA Improves Early Intervention through Artificial Intelligence

Posted on Jun 7, 2017 1:13:55 PM by PreparedHealth in News

Join us in Chicago at the Post Acute Link Continuum Care Conference! Our CEO, Ashish V. Shah, will be on stage with Eric Thul, Division Director at BAYADA Home Health Care talking about BAYADA's success with early interventions using DINA™ and the enTouch™ network.

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Big names invest in health care software startup to take aim at readmissions

Posted on May 2, 2017 11:46:18 AM by Megan Gilmore in News, in Featured, in Careers

CrainsChicago_Blog_Feature.pngWe have an incredible group of innovative client partners, advisors and investors that are helping us accelerate our mission of keeping people happy and healthy in their home. Thanks to John Pletz at Crain's Chicago Business for helping us announce our recent growth:

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The PreparedHealth Story: A letter from Our Founders

Posted on May 1, 2017 11:25:58 PM by PreparedHealth in Careers

The PreparedHealth Strory: A Letter from our Founders.

It was June 2011, shortly after Medicity was acquired by Aetna for $500MM, when my father suddenly passed away. I experienced a wide range of emotions at the time, but the lingering feeling of being incredibly ‘unprepared’ for that moment drove me to take action. How could a successful executive feel this way when he had deep knowledge on all of the inner workings of healthcare? The frank truth: my entire family was disconnected from all of my father’s care-related matters.

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Primary Care Physician’s Guide: Extending Patient Centered Care Beyond the Practice

Posted on Apr 30, 2017 10:03:57 PM by Megan Gilmore in Featured, in Resources


With the transition to value-based payment models in healthcare, Primary Care Physicians (PCPs) are seeing a greater need for more efficient care management for high-risk patients and an urgency to manage smarter transitions quickly. According to study performed by Beckers, 66% of readmissions happen within the first 15 days after a hospital discharge. This urgency puts a whole new focus on care transitions from hospital to post-acute care providers and their role amongst the broad care team to keep patients at home longer.

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